PUMA x UEG Unveil a Futuristic Capsule Collection

PUMA has teamed up with Polish brand UEG to present a collaborative collection of sneakers and apparel titled "Gravity Resistance." Inspired by space, discovery and exploration, simple silhouettes are complemented with black and white graphics for a minimal, yet bold, approach. UEG, which stands for "Usa e Getta", (meaning "use and throw away" in Italian) imbues a focus on overconsumption, often utilizing recycled materials in innovative ways to craft its goods. In its partnership with PUMA, we ...